Sunday, 6 June 2010

reasons why people should be more careful about using a non-native language in ways that they do not fully understand:

Dear Korea: I think it's great that red is the official color for supporting the Korean soccer team this coming Saturday. But really, "the reds"? Dear native-speakers-of-English-that-I-am-positive-were-on-the-proofreading-committee-for-this-advertising-campaign: where were you on this one? Did it really occur to none of you that "the reds" might be a term with an offensive history?

Am I being overly sensitive about this?

3 comments:

Audra said...

Wait... is "the reds" a term with an offensive history? For me, the first thing to come to mind is communists, and I really had to think for a second about what you could mean. And I can't find anything that suggests that it's an offensive term. "Red man," "red Indian," "redskin," yes. But not just "the reds."

menstrous said...

Maybe it's just me. The first time I saw the slogan "ALL THE REDS" on the street, I immediately felt icky and connected it with something like "kill all the reds!"

I'm glad you think it's not offensive. I still don't like it, though.

Jane said...

Yeah, the first thing that came to my mind was communism, but then I remembered that American sports teams have a really terrible history of racially offensive team names. Ughhh.